I went to the store solely on a mission to find a snack and nearly picked up a 12 pack of doughnuts.  Then I read the box, looked down, and wondered if I needed to be any softer.  The only branding that could have been worse would be Entenmann’s Fat Ass Doughnuts.  Yeah, yeah – I know Entenmann’s is trying to convince the consumer their doughnuts are soft.  FAIL!

Are companies – e.g. Tropicana’s nightmare generic brand looking packaging  – no longer using focus groups?!?!?!?  I’m for hire.  Well, part-time hire.