Entenmann’s Softees – Somebody Needs to be Fired

I went to the store solely on a mission to find a snack and nearly picked up a 12 pack of doughnuts.  Then I read the box, looked down, and wondered if I needed to be any softer.  The only branding that could have been worse would be Entenmann’s Fat Ass Doughnuts.  Yeah, yeah – I know Entenmann’s is trying to convince the consumer their doughnuts are soft.  FAIL!

Are companies – e.g. Tropicana’s nightmare generic brand looking packaging  – no longer using focus groups?!?!?!?  I’m for hire.  Well, part-time hire.

softees

3 thoughts on “Entenmann’s Softees – Somebody Needs to be Fired

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s