I went to the store solely on a mission to find a snack and nearly picked up a 12 pack of doughnuts. Then I read the box, looked down, and wondered if I needed to be any softer. The only branding that could have been worse would be Entenmann’s Fat Ass Doughnuts. Yeah, yeah – I know Entenmann’s is trying to convince the consumer their doughnuts are soft. FAIL!
Are companies – e.g. Tropicana’s nightmare generic brand looking packaging – no longer using focus groups?!?!?!? I’m for hire. Well, part-time hire.