Jeep (and their advertising firm) is onto something special here – I’m not quite sure I’ve seen a cooler commercial.
The ad is purposely controversial – mentioning cotton gins/colt revolvers as great American inventions, creepiness of the guy behind the clear shield, and calling the vehicle a “Son” – so, Jeep will undoubtedly get some free advertising from the MSM.
The things that make us Americans are the things we make. This has always been a nation of builders, craftsmen, men and women for whom straight stitches and clean welds were matters of personal pride. They made the skyscrapers and the cotton gins, colt revolvers, Jeep 4x4s. These things make us who we are. As a people, we do well when we make good things and not so well when we don’t. The good news is – this can be put right. We just have to do it. And so we did. This – our newest Son – was imagined, drawn, carved, stamped, hued, and forged here in America. It is well made and it is designed to work. This was once a country where people made things – beautiful things – and so it is again. The new Jeep Grand Cherokee.