Per the link above, coming from a VERY close and reliable source (cough, cough) that worked at Citysearch, the sales reps quota’s were set by the amount of monthly billing their new client’s agreed to. So, if a monthly quota was $3,000, the sales rep was looking to close 10 new clients at $300 a month advertising budget.
It wasn’t guaranteed the client was going to be charged $300 (the above example), but, they agreed to be billed up to that amount based on the number of their clicks. Each click cost a certain amount based on the category. Once the $300 monthly advertising budget was hit, the advertisement didn’t receive as much exposure throughout Citysearch, other search engines, syndication sites, etc. More on this later. Hence, the higher your budget as a client, the more exposure you should get on the “internets.”
While the client was only charged if someone clicked on their ad, there were various different networks the client’s ad could be put on. Furthermore, as mentioned above, sales reps quota’s were set on how much new business monthly billing they closed. However, the rep was only paid a percentage of whatever amount of that was actually billed to the client.
So, if the client agreed to be billed $1,500 a month but only got $456 worth of clicks delivered, the sales rep’s monthly quota ($3,000) was closer to being hit but the sales rep was only paid a percentage of the $456 worth of billable clicks. Makes sense…
The very moment the client starts advertising with Citysearch, their advertisement is first displayed solely on Citysearch. Over the next few weeks, it’s broadcasted on related Google/Yahoo/MSN/Ask.com as SEM banner ads. Lastly, the SEM advertising could be broadcast out to other pertinent Citysearch syndication sites like Local.com.
Example: Someone searches “sushi” on Citysearch, Google, or Local.com. If the sushi restaurant’s Citysearch ad is brand new, the restaurant will show up as a featured/paid sponsor only on Citysearch. Over the next few weeks, if someone searches “sushi” on any of the aforementioned type of partner sites, the ad will be fully live and that sushi restaurant client should see some increased traffic.
I’m normally down with lawyers, but, the lawsuit by Kabateck Brown Kellner is a fcking joke. The new ambulance chaser is a click fraud chaser. It’s worth noting, the “click fraud” link was the first published article I read regarding click fraud – BusinessWeek 2006…they’re always ahead of the times. Anyways, with the above sales rep quota and ad posting process explanation, Citysearch should have no issue handling this mockery of a class action lawsuit.
KBK – Die.